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announced its mobile application for Android in March 2010, making apps available on all major smartphone platforms.On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ".[7] In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.Ok Cupid’s co-founder and CEO Sam Yagan remains CEO of the site. In May 2011, announced a planned public tender offer for all outstanding shares of Meetic S. In September 2011, invested a 20% interest in Zhenai Inc., a leading Chinese dating site.also introduced a proprietary collection of on-site, dual-player games designed to allow people to get to know each other online in a natural way.acquired Plenty Of Fish, another free dating site, in July 2015.

Singles Net was also acquired by in February 2010, adding to Match.com's collective portfolio of domestic and international online dating brands.

In November 2015, the UK site was awarded Best Marketing Campaign at the UK Dating Awards. In 2002 and early 2003, Match.com's then CEO, Tim Sullivan, tried to expand reach by expanding into the local dating scene with a service called Match Live.

Daters would meet in a public location sponsored by

In December 2006, the layout of the United States site was redesigned, to go in line with the newly launched series of black and white TV advertisements in the US featuring members.

It was announced in February 2009 that Match.com's European operations was sold to Meetic for 5 million Euros and a reported twenty-seven percent interest in the company.